こんばんは、かろりぃこと小野田です。
最近、Twitterでのこのツイートが
とっても好評でした。
――――――――――――――
20%の被害を出した
80%を救い出した
どっちも同じ意味なのに、
伝わるイメージはかなり違う
前者には不満が、
後者には拍手が起こる
このフレーミングマジックに
反射的に反応しない意識は大切
ありのままを見る目を持つこと
――――――――――――――
フレーミングというのは、
言い方を換えると「切り取り方」のことです。
上の例だと事実としては、
「100人中、80人を救出・20人の被害」
という感じになるわけですね。
で、これをどっちで捉えるか？
というのが、フレーミングです。
これ重要ポイントなんですが、
～～～～～～～～～～～～～
「伝える側」は、
自分にとって都合の良い
フレーミングをして伝えます
～～～～～～～～～～～～～
たとえば、
悪役が正義のヒーローを陥れたいとき、
「２０％の被害を出した」を取り上げて攻めてくるわけです。
たしかにそれは事実です。
でも、８０％は救い出したのも事実なのです。
ですが、
もし「２０％の被害を出した」だけが広まれば、
きっとヒーローに対する不満は高まっていきます。
誰かが
「いやいや、８０％は救ってるんだぞ！」
と大きく声を上げない限り、
ヒーローに対して悪いイメージが付いてしまうのです。
これが、
「フレーミングマジック」
（勝手に名付けました。笑）
よーく考えれば分かるはずなのに、
考える人が少ないから
どのフレームで伝えたかによって
大きく伝わるイメージが変わってしまうのです。
年会費１２万円でも
月額１万円でも同じです。
でも、
「年会費１２万円ですが、
月々にすると１万円、１日に直せば
３００円ちょっとです！」
と伝えた方が、
実際に売上が上がります。
僕らは、
自分が発信する側のときには、
（悪用はせずに）効果的に使い、
受け取る側のときには、
このフレーミングマジックに
反射的に反応しないように
気を付けなければいけません。
誤った判断をしないためにも。
すごくすごく大切なこと。
ではでは！
ありがとうございました。
20%の被害を出した
80%を救い出した
どっちも同じ意味なのに、
伝わるイメージはかなり違う
前者には不満が、
後者には拍手が起こる
このフレーミングマジックに
反射的に反応しない意識は大切
ありのままを見る目を持つこと
コメント
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